The Outsourcing of SEO Services

Webmasters nowadays can barely have time for managing their web businesses and prefer to outsource most things that are applicable for this. Outsourcing a web design or service can saves time and money if properly done. The challenge is finding a correct outsourcing partner. Particularly one who’s has the necessary references of past work experience and is affordable.

This article aims to guide webmasters in correctly outsourcing their SEO services.

Guide in SEO Outsourcing:

• Check the company for a pre-formed plan on how they plan to execute your project.
• Check if they’re professionally qualified and any third party certification that can be verified
• Check for a website where you could examine their testimonials, credentials, prices, and SEO package details
• Search for contact details on their site.
• Know their hourly rates and how many hours they’re willing to spend for your project.
• Have they evidently specified all relevant charges upfront like, link subscription charges, post ranking maintenance charges?
• Most of all, do they follow ethical white hat SEO? (Knowing this can prevent your site from being banned.

Check these factors for at most security. Most professional and reputed SEO’s and firms will fulfill these requirements.

You should also check your provider if your SEO service includes the following:

1. Site Visitor Navigation, Usability and SE Index accessibility Analysis:

a. Check how user friendly your website is.

b. See how Search Engine friendly your website is.

c. The navigation menu should be clear.

d. A Sitemap should be present.

e. Important information should be very accessible for the visitor.

f. Is the Javascript present? Are framed pages present?

2. Log files Analysis:

a. Know how much time visitors spend on your site.

b. If they leave in less than 10 seconds, try to know the reason.

c. Know their most viewed pages.

d. Know their most used keywords for you site.

e. Find out which search engine gives you the most visitors.

f. Know the error pages your visitors encounter.

3. Analysis of Keywords:

a. know the right keywords for your site.

b. know the search volume of your chosen keywords.

c. know the KEI (Keyword Effectiveness Index) of your keywords.

d. know the number of keywords you are targeting for your site and your keyword sitemap ( know the keywords to be used for each page)

e. Determine if use of synonyms are needed.

4. Analysis of SEO:

a. Preliminary assessment reports and competition analysis should contain information regarding you’re your competitors, their ranks and details regarding your site.

b. consider factors on your site that needs to be changed or added, like – meta tags, robots.txt, link anchor text etc.

c. Copywriting content for SEO

d. Analyze ILQ (incoming link quality)

e. Create additional content pages and rearrange some pages if needed

5. Recommendations Report and Final Analysis:

a. Base step by step changes and actions needed from above 4 reports

b. An Action plan for executing changes, a road map and timeline should be implemented for it.

6. Ranking change reports and Follow up with Monthly Progress Reports should be thoroughly followed:

a. Details of the activity the SEO has carried out in the previous month for the client should be present in Monthly progress reports, as well as the number of hours spent, links exchanged, links bought.

b. Ranking reports should indicate previous month rankings regarding keywords and top pages.