Basics of Search Engine Marketing For Corporate Sites

Search engines are basically your number one choice in searching for something on the web and in order to capture visits, you’ll need to utilize search engine marketing (SEM) techniques.

This article will basically teach all you need to know about implementing search engine marketing as well as what and how the search engines work.

Search engine

Most search engines usually have search boxes. To generate a listing of search engine result pages (SERPs), just type in your search phrase and click the “search” button. Here you can read information about various web sites and pages in its database and ranks them based on a “relevance” algorithm.

Search Engine Classes

The class is basically determined by the number of visits as well as the target audience. A general search engine includes all varying types of websites and as such targeting a general audience. Popularity counts when it comes to the world online, the more you’re well-known, the more traffic you’re likely to generate.

There are some non-general or targeted search engines that limit the types of websites they include in their database. Targeted search engines typically limit by location or by industry / content type or both, some of which can come in general or industry specific and
many other targeted search engines list sites from any location.

Search Engine Models

There are two essential different types of search engine back ends: site directories and spidering search engines. Site directory databases consisting data about websites. A directory listing uses hierarchal groupings from general to specific to categorize by which derived from almost all information in relation a certain website.

Spidering search engines are another thing. They automate the updating of information in their database by using robots to continually read web pages. A search engine robot/spider/crawler acts much like a web browser, except that instead of a human looking at the web pages, the robot parses the page and adds the page’s content into the database. Many of the larger search engines will have both a directory and spidering search engine, e.g. and allow visitors to select which they want to search.

Getting Started

Its imperative you learn how to get into their database and keep your listing updated. With a search directory, a submission needs to be done to provide the directory all the information needed for the listing. There are three different methods for getting into spidering search engines; free site submission, paid inclusion and links from other sites. Virtually all spidering SEs offer a free site submission. However, with paid inclusion you will get a guarantee that the page you submitted will be included within a short amount of time. Links can also be of great help in helping the spiders in gathering information for their database.

Achieving High Rankings

Getting in is only the start. You’ll need other factors to reach the top. You can pay for placement with sponsored links that is covered in the next section. Search engine optimization is very much needed for best results. This is basically complicated since each search engine uses a different algorithm, using hundreds of factors, that they are constantly changing, and they carefully guard their algorithm as trade secrets.

Though the system remains a secret there are still some who are willing to teach others about their researches and what they know about the nature of search engines.

Basically, you need to focus on two things: on-page factors and linking (placing your target keywords in the content of your site in the right places). The structure of and technologies on your site plays a vital role in on-page factors.

Offering’s on Search engines

Nowadays, most search engines offer an array of tools in order to balance the website’s owners need to market while maintaining quality for the searcher.
You can generally break search engine marketing tools into free and for-pay. Much effort and patience is needed in maintaining any search engine marketing campaign not to mention a clean record considering that
Search engines now seek to reward ethical, high-quality websites with top rankings and remove inappropriate “spam” websites. There some search engines that offer services that add more control to your organic campaign, services like will list / update your site faster or will guarantee that all essential content is listed.
If you need top rankings quickly, pay-per-positioning (PPP) is the most popular way to go. PPP listings use a bidding process to rank sites. If you are the top bidder, e.g. willing to pay the most per click on a given phrase, you will have top placement.

Basically that all it, all you need to do now is to experiment and experience the broad world that is the Internet. So, what are you waiting for? Go! Success