
Most webmasters when they think of building a new website, they generally think big. But in most cases, thinking big, isn’t always a necessary step to take, especially if you are just beginning. The main reason why I say this is because time over time, do I see small sites make as much (sometimes even more) than large websites.
Basically, what I am trying to get at is that in some scenarios, having a micro niche site can play out to be the better candidate because it can in some ways, benefit you greatly. I am talking about the direct focus quality of a micro niche website to a user.
The Benefits of a Micro Niche Site
The main reason why micro niche sites are generally a popular choice among marketers is because in most cases, they have a quality that most large websites do not; and that is the direct sensation that a user feels when visiting a particular micro niche website. Generally this gives the user more awareness of what the website is about, and if provided an offer related to the micro niche site, in most cases it will be guaranteed to convert. Also, not to mention, micro niche sites are generally more easier to maintain and to manage. You can almost say that micro niche sites rely mostly on quality moreover than quantity like those of the more larger sites.
With a micro niche site, the website has a direct approach because it specifically talks about one particular thing and lays everything out there. This makes it extremely clear to visitors what the website is about. The main attraction from this really, is that in combination with this laser-like direct theme, it makes it extremely easier for affiliate marketers to obtain stellar conversion rates for campaigns they thought it was near impossible to obtain. That, is one of the beauties of having a micro niche site.
The qualities of a micro niche website can only be apprehended when having a precise plan, and in this case, we have one laid out for you.
The 3 Step Process
- Before all else, a webmaster should do proper keyword research and not to say, have some type of plan as to what he/she plans on promoting. The main idea of a micro niche site is to tackle a specific topic and to use that advantage to increase a webmaster’s overall earnings. The type of research that is recommended to be conducted, can really vary between websites. If you are running a micro niche website that targets a certain ebook, sometimes it is good to look at keyword research tools like from Google’s Keyword Suggester tool. But realize on the other hand, if you plan on promoting an entertainment type site, you may want to be conducting a different type of research. Like for instance, instead of using Google’s Keyword Research tool, it is a lot wiser to look into YouTube’s search volume ratios if you are dealing with entertainment type websites with their YouTube Keyword Suggester tool. So in essence, research really varies between websites and just depends on the type of website you plan on building.
- One of the most disregarded areas where most new coming marketers fail to achieve, is trying to obtain a believable web theme that goes with their overall website. If you didn’t know, web designs determines a somewhat large portion of a webmaster’s sales, leads, clicks, and etc. For the most part, if you are unable to provide a believable web browsing environment for your visitors, your campaign is doomed to fail from the very beginning. This does not mean your website requires the latest state of the art web design, but just something that is at least easy on the eyes and is somewhat believable. There are plenty of free professional web templates floating around the web, crying to be used as landing pages.
- Also, last but not least, increase your website conversions by following the tips and tricks provided in the post, 7 Ways to Increase Conversions on Your Landing Page. It is as simple as that.
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