7 Ways to Increase Conversions on Your Landing Page

Increasing conversions, can be a hefty job. Trying to increase conversions on a page is sort of like pleasing a little child who is very picky. If you over extent yourself, you will lose sales. If you do too little, you won’t get anywhere. When trying to increase conversions of any sort of page, our main objective is to find that juicy center that will not only convince customers to buy, but also ultimately, increase conversions. There are a few things you should consider when trying to forge a better converting page, and here, I’ll list the few major ones to be aware of when trying to increase your webpage conversions.

Simplify it – Get straight to the point. If your webpage looks too bland or looks like it is cluttered with tons of text, reword your sentences and phrases you see maybe awkward to viewers.

Use persuasive language you learned from English – Remember, for your landing page, every single word influences if customers will buy your product or not. Recall learning rhetoric in your English class? Use the power of ethos, pathos, and logos to your advantage because if you happen to be good at persuasive writing, you are more likely to get high converting rates.

Add more variety – If your landing page has all text, your landing page has it all completely wrong. Make use of images as well as media to your advantage. Text can become extremely repetitive and tedious to read and by having a few images or videos for readers to rest their eyes from reading long lines of text, visitors will more likely read your entire landing page. Which could possibly mean, more sales.

When I am thinking about adding variety on a certain page, I always visualize a car engine. Without the proper attention and fixing of the engine, it will slowly die out and so will your readers if you only have 1 way of presenting your product.

Shorten it – Did you know that surfers who browse the web have short attention spans? Which means, long lines of text generally isn’t needed or wanted. More text doesn’t equal more sales. It is all about the quality of the writing which influences viewers to buy your product mostly. Invest in quality writing and worry less about the quantity of words. Always, I mean always include sentences that adds value to your page, but fluff that is generally unneeded and unwanted, should get the boot from your landing page.

Incentives – Offer incentives or free bonuses. Incentives can come in many forms, from 24/7 support, 30 day money back guarantees, and bonus ebooks, to even bonus softwares. As you can see, the list can go on and on and incentives can be a great way to entice reader to buy more so than before hearing about the extra bonus incentives. This overall spark helps to increase conversions, which in turn could lead to more possible sales.

Include testimonials – Including real testimonials on your landing page is a great way to showcase how great your product is. Whenever given a chance, don’t forget to mention in your testimonials, the customer’’s full name, company, and position. Usually, if able to provide these statistics, it helps to build assurance for new coming buyers that the product is actually worthwhile and that there are real life customers just like them. Because, no one likes to be singled out and be the only one who is interested. Humans are very social animals.

Make use of security stamps – Half of buyers don’t buy on the web because there has always been this idea, that transactions on the web are unsafe. Usually by providing security stamps, doesn’t matter what kind, it generally gives the buyer that extra boost of assurance that their money is actually going to go to good use and not be stolen. You’d be surprised at how many people hesitate when buying on the web because of this. But by providing a security stamp, especially from reputable and familiar sources like the Better Business Bureau and eTrust, you can guarantee that there is nothing stopping your customers from buying than you being unable to convince them otherwise to buy your product.